Announced
02/01/20253 days ago
Job Status
Full Time
Job Type
Employee
Expiration Date
08/01/2025 3 days left
Job Category
Job Location
Ododtei Tsui Avenue, Dzorwulu residential Area
Salary
More than GH¢10,000.00 (GHS)
Job Title
Marketing Manager - Brand Activations, Media PlanningJob Presentation
Position Overview:The Marketing Manager will be responsible for developing and executing strategic brand activations, overseeing media planning and media buying campaigns, and managing the end-to-end execution of marketing initiatives that drive brand growth. This role requires a creative thinker with a strong analytical mindset, capable of identifying key media opportunities and translating them into effective, high-impact campaigns.
Key Responsibilities:
Brand Activations:
Develop and execute creative brand activation campaigns that connect with target audiences and elevate brand awareness.
Collaborate with cross-functional teams to design and implement experiential marketing strategies, events, and promotional activities.
Track and measure the effectiveness of brand activation efforts to ensure optimal ROI.
Ensure all brand activations align with the overall marketing strategy and brand guidelines.
Media Planning:Lead the creation and execution of comprehensive media plans across multiple channels (digital, TV, radio, print, OOH, etc.).
Analyze and identify the most effective media platforms for the target audience, ensuring maximum reach and engagement.
Develop media strategies that align with both short-term promotional goals and long-term brand objectives.
Stay up to date with industry trends and emerging media opportunities to continuously refine media planning efforts.
Media Buying:Manage the media buying process, including negotiating rates, securing ad placements, and optimizing media spend.
Work closely with external media vendors and partners to secure the best rates and placements, ensuring efficiency and cost-effectiveness.
Track and analyze campaign performance data to refine media buying strategies and improve ROI.
Ensure campaigns are executed on time and within budget.
Campaign Analysis and Reporting:Regularly report on the performance of brand activations, media planning, and buying efforts.
Provide actionable insights based on campaign data to optimize future strategies.
Collaborate with the analytics team to track key performance metrics (KPIs) and measure the success of each campaign.
Team Collaboration:
Work closely with the creative, digital, and sales teams to ensure brand messaging is consistent across all touchpoints.
Provide leadership, mentorship, and guidance to junior marketing team members.
Build and maintain relationships with media partners, agencies, and other external stakeholders.
Working Experience: 5 - 10 Years
Education: First Degree
Key Responsibilities:
Brand Activations:
Develop and execute creative brand activation campaigns that connect with target audiences and elevate brand awareness.
Collaborate with cross-functional teams to design and implement experiential marketing strategies, events, and promotional activities.
Track and measure the effectiveness of brand activation efforts to ensure optimal ROI.
Ensure all brand activations align with the overall marketing strategy and brand guidelines.
Media Planning:Lead the creation and execution of comprehensive media plans across multiple channels (digital, TV, radio, print, OOH, etc.).
Analyze and identify the most effective media platforms for the target audience, ensuring maximum reach and engagement.
Develop media strategies that align with both short-term promotional goals and long-term brand objectives.
Stay up to date with industry trends and emerging media opportunities to continuously refine media planning efforts.
Media Buying:Manage the media buying process, including negotiating rates, securing ad placements, and optimizing media spend.
Work closely with external media vendors and partners to secure the best rates and placements, ensuring efficiency and cost-effectiveness.
Track and analyze campaign performance data to refine media buying strategies and improve ROI.
Ensure campaigns are executed on time and within budget.
Campaign Analysis and Reporting:Regularly report on the performance of brand activations, media planning, and buying efforts.
Provide actionable insights based on campaign data to optimize future strategies.
Collaborate with the analytics team to track key performance metrics (KPIs) and measure the success of each campaign.
Team Collaboration:
Work closely with the creative, digital, and sales teams to ensure brand messaging is consistent across all touchpoints.
Provide leadership, mentorship, and guidance to junior marketing team members.
Build and maintain relationships with media partners, agencies, and other external stakeholders.
Working Experience: 5 - 10 Years
Education: First Degree
Requirements
- Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Minimum of 5 years of experience in brand marketing, media planning, and media buying.
- Proven track record of successful brand activations and campaign management.
- Strong knowledge of digital media platforms, including social media, search, display, and programmatic advertising.
- Proficient in media planning tools, analytics platforms, and campaign tracking systems.
- Excellent communication, negotiation, and presentation skills.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong analytical skills with the ability to translate data into actionable insights.
- Creative and strategic thinker with a passion for innovation.Preferred Qualifications:
- Experience working with large budgets and high-visibility campaigns.
- Expertise in working with both traditional and digital media.
- Experience in the retail/ FMCG sector is a plus.
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