Prime Digital Ghana - Accra

We develop and implement a social media marketing plan.The marketing plan will include the following components.

1. Brand Development

2. Identify Target Customers

3. Set Clear Objectives
These 5 are the most common:
a. Insufficient website traffic and/or scant visitors
b. Weak brand awareness
c. Declining customer retention
d. Poor online reputation
e. Slow sales

4. Visual Design and Web Development Strategy

5. Solid Content Strategy
Describe your target customers. What are their interests, concerns and issues? How can you help them come to a purchase decision with the content you publish?

6. Promotion Strategy

It is essential to continually grow your fan base and promote your content. Social media is now pay to play.


7. Engagement Strategy

8. Conversion Strategy
convert fans into customers and your marketing plan should outline the steps required.

9. Measure & Analyze to Establish ROI

You’ll need to determine the KPI’s (key performance indicators) that matter most to your business. Here are the top 8 KPI’s that we use at Kruse Control to determine ROI:

Audience Growth

Audience Profile

Audience Engagement

Content Reach

Engagement by Content Type

Leads

Response Rate and Quality

Negative Feedback