Amaant Prestige Company Ltd. - Kumasi, Ghana

SILKCOAT emerged in the industry at a critical time when there were no alternatives on the market except conventional paints. Studies into the use of these conventional paints have shown attendant adverse health implications. The presence of volatile organic compounds such as Ethylene glycol, Formaldehyde, Perchloroethylene, Xylene, Toluene have proven to be a major contributing factor to ozone, a common air pollutant and a threat to public health.
After realizing this deficiency in the sector, SILKCOAT went ahead to revolutionalise the industry through research and development studies and produced silk plaster I the decorative paint sector.
The high quality and specifications of silk plaster which has been testified to be healthy, fire resistant and heat and sound proof has led to  

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increased interest in the product since its introduction in many countries the world over.
SILKCOAT has started the second step of the decorative product group with a mineral plaster with the trademark, STONE which is entirely produced from natural stones. STONE has illuminated the frontage of many buildings coated with SILKCOAT STONE and is a recognized and patronized trademark in over 20 countries covering Australia to Morocco.
The production of water and solvent based conventional internal and external front paints and varnishes has also been brought on board to meet standard requirements of the constructional painting field.
It is the vision and determination of SILKCOAT to introduce five new products as part of its profile every year and now has over 40 high quality products in stock.
To speed up transformation in the paint sector and expand the market for highly qualified products, SILKCOAT through research and development has introduced the SILKCOAT DECORATIVE EFFECT GROUP which conforms with international standards.

MARKET ANALYSIS AND OBJECTIVES

The Ghanaian market is flooded with lots of paints both locally manufactured and imported. Most of these paints are so light that it requires several coats before the expected results are attained. Instances exist were paints are totally washed away when they come into contact with water thus raising durability concerns. On the other hand, other paints that are supposedly durable and weather resistant come at exorbitant prices to the end user. The ideal paint for the country is the type that is weather resistant, durable and economical. This problem is best answered by the wide variety of paint products being offered by SILKCOAT.
SILKCOAT combines the properties of being weather resistant, durable, less number of coats to be applied and most importantly very economical.

SILKCOAT has the following objectives
1.Provide durable, weather resistant and aesthetically appealing paints at the best affordable prices
2.Offer a wide variety of paints for clients to choose from
3.Offer value for money
4.Ultimately help reduce the number of times a building is painted in order to maintain its beauty


TARGET MARKET

SILKCOAT targets individuals, corporate bodies, private organizations and public institutions. There is no restriction on anybody willing to be a potential client. We have packages specifically tailored to suit our clients.
Additionally, geographical location is not a hindrance. Prompt delivery regardless of the quantity involved is assured.


OUR VISION
Silkcoat has aimed to be the leader of the sector, especially in the fields of paint and coating group. With its slogan “Art in Paint”, Silkcoat continues on its way by applying the artistic aesthetics and elegance in the paint sector. By gaining a good fame in the world market thanks to the silk paint, Silkcoat has once more proved its claim in the production of conventional paints, varnishes, metal protectors, and under the trade mark of Stone, mineral plasters and other decorative external coatings. Finally, we are proud of being the first local producer of the Effect Series, which enable to reflect the personal power of imagination on the walls, in the worldwide accepted standards. Silkcoat, with the aim of producing the different and the best all the time, is preferred in about more than fifty countries worldwide…