Announced
15/01/20256 days ago
Job Status
Full Time
Job Type
Employee
Expiration Date
03/02/2025 13 days left
Job Category
Job Title
Marketing OfficerJob Presentation
Job ObjectiveTo drive brand awareness and engagement among key stakeholder segments with a focus on executing strategies to increase the compan’s visibility and preference within the target market.
Key Duties and ResponsibilitiesBrand Awareness, Campaigns, and ReportingDevelops and implements a comprehensive brand awareness campaign targeting blockmakers.Creates an increased awareness of the company brand among block makers unaidedly.Monitors and analyses campaign performance, providing regular reports on key metrics andmaking adjustments where necessary.Organize and attend marketing events and activities to raise brand awareness and showcasethe company's cement products.Marketing Strategy and ImplementationContributes to the development and implementation of effective marketing strategies toachieve the company's brand growth objectives.Collaborates with the Marketing Manager to oversee the day-to-day operations of themarketing department.
Social Media and EngagementEnhances social media engagement across LinkedIn, Facebook, and Instagram with a focus onengagement.Develops and executes internal communication strategies to foster brand advocacy amongemployees.Plans and executes advertising and promotional campaigns across various media channels,including social media and print.
Stakeholder Engagement and Evaluation:Liaises with internal and external stakeholders, as well as vendors, and block makers to ensure the successful execution and promotion of marketing initiatives.Monitors the performance of marketing activities and campaigns, evaluating their success using relevant metrics and analytics.
Content Creation and Market ResearchPrepares compelling marketing content for various publications and oversees its distribution to target audiences.Conducts market research to identify opportunities for product promotion, brand enhancement, and business growth.
Collaborative Team GoalsCollaborates closely with cross-functional teams to ensure product alignment and effective execution of brand initiatives.Fosters a cohesive teamwork environment to drive collective success.Collaborates with relevant stakeholders to create effective strategies that drive brand awareness and promote engagements.
Performs any other duties as assigned.
Relationship
Departmental Relations (Describe the level and nature of contacts within the company)• Touches base with across all departments within the company
External Relations (Describe the level and nature of contacts outside the company)• Professional Associations• Advertising Agencies• Regulatory Bodies and the Media
Responsibility
Responsibility For Assets (Describe types of assets directly handled or supervised)• Responsible for the maintenance and proper use of company assigned electronic devices ie, Laptop and accessories, Mobile phone, MIFI
Work Environment & Working Condition• Requires lot of travels• 40 hours a week
Physical Requirement• Generally fit to perform assigned tasks
Working Experience: 1 - 3 Years
Education: First Degree
Key Duties and ResponsibilitiesBrand Awareness, Campaigns, and ReportingDevelops and implements a comprehensive brand awareness campaign targeting blockmakers.Creates an increased awareness of the company brand among block makers unaidedly.Monitors and analyses campaign performance, providing regular reports on key metrics andmaking adjustments where necessary.Organize and attend marketing events and activities to raise brand awareness and showcasethe company's cement products.Marketing Strategy and ImplementationContributes to the development and implementation of effective marketing strategies toachieve the company's brand growth objectives.Collaborates with the Marketing Manager to oversee the day-to-day operations of themarketing department.
Social Media and EngagementEnhances social media engagement across LinkedIn, Facebook, and Instagram with a focus onengagement.Develops and executes internal communication strategies to foster brand advocacy amongemployees.Plans and executes advertising and promotional campaigns across various media channels,including social media and print.
Stakeholder Engagement and Evaluation:Liaises with internal and external stakeholders, as well as vendors, and block makers to ensure the successful execution and promotion of marketing initiatives.Monitors the performance of marketing activities and campaigns, evaluating their success using relevant metrics and analytics.
Content Creation and Market ResearchPrepares compelling marketing content for various publications and oversees its distribution to target audiences.Conducts market research to identify opportunities for product promotion, brand enhancement, and business growth.
Collaborative Team GoalsCollaborates closely with cross-functional teams to ensure product alignment and effective execution of brand initiatives.Fosters a cohesive teamwork environment to drive collective success.Collaborates with relevant stakeholders to create effective strategies that drive brand awareness and promote engagements.
Performs any other duties as assigned.
Relationship
Departmental Relations (Describe the level and nature of contacts within the company)• Touches base with across all departments within the company
External Relations (Describe the level and nature of contacts outside the company)• Professional Associations• Advertising Agencies• Regulatory Bodies and the Media
Responsibility
Responsibility For Assets (Describe types of assets directly handled or supervised)• Responsible for the maintenance and proper use of company assigned electronic devices ie, Laptop and accessories, Mobile phone, MIFI
Work Environment & Working Condition• Requires lot of travels• 40 hours a week
Physical Requirement• Generally fit to perform assigned tasks
Working Experience: 1 - 3 Years
Education: First Degree
Requirements
- Education and Work ExperienceA minimum of a bachelor's degree in marketing. Communications or a related field Minimum of 2 years of relevant working experience
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