Job offer: Digital Channel Lead


Announced
07/12/202411 days ago
Job Status
Full Time
Job Type
Employee
Expiration Date
05/01/2025 18 days left
Job Category
IT
Job Location
Accra
Job Title
Digital Channel Lead
Job Presentation

An IT institution in Accra needs a Digital Channel Lead who will be responsible for developing, executing, and optimizing its digital marketing strategy across multiple digital channels. You will lead the efforts to grow and engage our customer base via online touchpoints, including web, email, social media, mobile apps, and digital advertising. You will collaborate with cross-functional teams to ensure seamless integration of digital initiatives and maximize return of investment from our digital channels.

RESPONSIBILITIES

  • Develop and execute comprehensive digital channel strategies to drive brand awareness, lead generation and retention of customers across web, email, social media, mobile apps, and other digital platforms.
  • Continuously analyze and optimize digital campaigns, user journeys and content to ensure peak performance by improving KPIs to stay up to date with trends.
  • Work closely with product, content, marketing, analytics, and technology teams to ensure alignment and consistency in digital initiatives across all channels.
  • Monitor, analyze, and report on the performance of digital campaigns, providing insights and actionable recommendations for improving user experience to enhance digital reach and effectiveness.
  • Manage digital channel budgets and ensure resources are allocated effectively to meet business objectives.


    • Education Required: Bachelor’s Degree

    Requirements
    • Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
    • Minimum of 3 years’ experience in digital marketing or digital channel management, with a proven track record of success in driving digital campaigns and optimizing customer experiences across multiple platforms.
    • Strong analytical skills and experience with analytics tools such as Google Analytics, Adobe Analytics etc. to track and report on performance metrics.
    • Knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) and associated marketing optimization techniques and automation tools.

    How to Apply

    Kindly use the following link to apply for this job:
    Apply for this Job
    JOB BY
    Jobsinghana
    59 Okodan St, Blue Gate district, Osu, Accra near Papaye, Accra
      +233 0302 760143, +233 24 3925110

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